President & Chief Giving Officer
Michael has been doing hair for 20 years, and has been freelance for 12 of those. He understands the struggles it takes to succeed in the industry, and the hardships that have to be overcome along the way. Michael’s clientele includes such celebrities as Rachel Brosnahan, Padma Lakshmi, Morena Baccarin, Noah Cyrus, and Mary Elizabeth Winstead, and he has had the ability to work alongside Orlando Pita on shows for Michael Kors, Carolina Herrera, Oscar de la Renta, and Victoria’s Secret. Michael has also keyed shows for Alice and Olivia, Betsey Johnson, Trina Turk, Nicole Miller, Charlotte Ronson and many others. He has had the pleasure of shooting for editorials including Elle, Allure, Jalouse, FLAUNT, C Magazine and Nylon and works with advertising clients including GUESS, Aeropostale, L'Oreal, Dannon, and Dermalogica.
Public Relations & Director
Melody started Melody Joy Public Relations--a beauty and lifestyle PR firm with locations in NY and LA--over a decade ago. Her years of experience building her business from the ground up and working with upcoming and established brands and artists along the way has given Melody a unique understanding about what the market needs. Melody uses her knowledge of the industry to advise clients and help artists grow their own careers. With experience building brand presence, orchestrating events, and developing social media and print campaigns, Melody is filling the gap in all things beauty.
Native Angelino, Carlos Morales is a veteran of 25 years within the beauty and lifestyle channels (with small stints in entertainment). An accomplished and decorated leader and strategist focused in sales strategy, education, brand development, and artificial intelligence. He has worked with the most prestigious brands such as The Walt Disney Company, Nordstrom, Bumble and bumble, R+Co, Oribe Hair Care, Smith and Cult, V76, VujaDe Beauty, and Hairstory. His experiences have given him a critical understanding in the lifestyle and beauty markets. As an industry leader he is recognized for bringing exceptional growth to brands under his watch by cultivating friendships and understanding the emerging technologies that will bring sweeping change to the industry he is passionate about. Mostly though, he loves making new friends and deepening the ones he’s been fortunate to have made.
Excelling at a young age, Cassi attended CCAD and Ohio State art programs while still in high school. Building her talent as an assistant, Cassi eventually became a Director and Education Manager for a top salon. She is very active in her partnerships with with local magazines and media, as well as national publications. As a Regional Education Manager, Cassi has worked with top salons building an education plan and keeping stylists up to date with the latest trends. Her accolades include Behind the Chair (BTC) Big Shot Award, Editorial Big Shot of the Year, as well as multiple nominations between 2016-2019.
Executive Secretary and Program Manager
Andrea has worked in the beauty industry for 8+ years and understands the needs of artists. Over the years, she has worked closely with top beauty brands, makeup artists, and influencers, organizing hundreds of social media campaigns and large scale events for their benefit.